Our professional brands
PHITOFILOS
JOICO
REDKEN
Natural Color and Care
Plant-based products designed to enhance the natural beauty of your hair while respecting its structure and characteristics.
- Henna
- Dye Plants
- Healing plants
- Plant-based colour
- Hair care and nourishment
- Natural, luminous highlights
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Hair repair and treatment
Professional solutions designed to care for your hair, improve its appearance and help restore its strength, softness and shine.
- Damaged hair
- Hair Reconstruction
- Hydration
- Nourishment
- Strengthening the hair fibre
- Colour protection
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Colour, toning and styling
Professional solutions designed to enhance colour, personalise results and keep hair shiny, healthy and well cared for.
- Colouring
- Toning
- Toner
- Treatments
- Styling
- Colour protection and maintenance
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Colour, treatments and styling
Professional products designed to enhance the beauty of hair, complementing every service with solutions for colour, care and styling.
- Colouring
- Treatments
- Hair care
- Styling
- Hydration and nourishment
- Colour protection and maintenance
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The right product for your hair
Every head of hair has different needs. That’s why we select and use professional products according to your hair type, the results you want and the treatment you need.
Joico, Redken, Phitofilos and Alter Ego Italy allow us to tailor every service, from hair care and repair to colouring, toning and styling.
Not sure which product is right for you?
Trust our experience: during your appointment, we can recommend the best way to care for your hair at home too.
